“Not-from-concentrate” refers to juice where fruit is freshly squeezed at the factory and after that are pasteurized at about 80-90°C and bottled afterward. Thereby natural aromas and vitamins remain largely intact in the juice. At the same time, the fermentation process is stopped. This allows considerably longer storage life. After opening, however, the juice should be kept in the refrigerator and be consumed within a few days.
Advantages: Through the gentle pasteurization aromas and vitamins remain almost entirely intact. The designation “not-from-concentrate” (NFC) is also perceived as valuable and “healthy”.
Disadvantages: NFC-juice is as often heated as juice from concentrate during processing. NFC-juice has to be stored and transported chilled. Perfect quality remains only for a short time after opening the packaging.